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Internet customers
Website visitors are used to seeing a lot of information, and having a lot of choices. What do they do if they don't find the information that
they are looking for on your site? They move on to the next. You must give them a chance to view the details of the product or service you are offering, along with the estimated
costs, to increase your chances of making them your customer.
Have you ever walked into a store an not been able to find a salesperson? Or none of the prices were marked?
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Personalization
How can you get your customers to tell you who they are -- and use that information to meet their needs and keep them coming back?
Simple -use Email Forms
It seems that half of the small sites don't have email forms, while just about every major company has them. Why is that?
Collecting information this way has several benefits and successful Web merchants use personalization to build long-term
relationships. |