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Internet customers

Website visitors are used to seeing a lot of information, and having a lot of choices.  What do they do if they don't find the information that they are looking for on your site? They move on to the next. You must give them a chance to view the details of the product or service you are offering, along with the estimated costs, to increase your chances of making them your customer.

Have you ever walked into a store an not been able to find a salesperson? Or none of the prices were marked?

 

Personalization

How can you get your customers to tell you who they are -- and use that information to meet their needs and keep them coming back?

Simple -use  Email Forms

It seems that half of the small sites don't have email forms, while just about every major company has them.  Why is that? 

Collecting information this way has several benefits and successful Web merchants use personalization to build long-term relationships.

Remember, if your website visitor doesn't see all the information he or she is looking for, they will probably check out the next website that came up in their search list. You want to turn that visitor into a customer first!

If you build it they will Come!

Some Web site owners think that after spending money to set up their sites, they don't need to spend more money on advertising or promotion.

That's simply not true. Setting up shop is no guarantee visitors will come. If you want a successful, well-visited site, you must embark on an advertising or promotional campaign to get customers there.

And do not forget to promote your online presence offline, put your URL on your letterhead, business cards, advertisements, brochures and other marketing materials.

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